There's a moment in Charli XCX's Wink Wink visualizer where she’s just standing there - black charli xcx merch store hoodie, baggy jeans, sneakers, no fuss - and it hits you: this is the look. Low-key, street-ready, all attitude. And it’s not just for the screen. Fans have been recreating that exact vibe IRL, and it all starts with one piece: the hoodie.
Here’s how to pull off that effortless Charli energy - no production crew required.
The Look
The Wink Wink video hoodie moment is pure relaxed confidence. Charli wears the Charli XCX Premium Hoodie - a heavyweight pullover with the logo front and center, paired with loose black denim and classic white sneakers (think Air Force 1s). The fit is slightly oversized, the sleeves pushed up just enough to show a watch or bracelet. Hair is tied back or half-up, minimal makeup, maybe a silver chain.
What makes it work? The hoodie does the talking. At $49.99, it’s built from 80% cotton, 20% polyester with a 320gsm fleece - thick enough to hold its shape but soft enough to live in. The brushed interior keeps it cozy, and the graphic posters & wall art is bold without being loud. It’s not trying to be trendy; it is the trend.
How Fans Are Styling It
Scroll through any fan forum or TikTok tag for #CharliXCXstyle and you’ll see three main ways people are wearing this hoodie:
- The Brunch Setup - Hoodie + cargo skirt + chunky sneakers. The skirt adds a little femininity to the oversized top.
- The Layered Look - Hoodie under a denim jacket or long coat, with the hood pulled out. Bonus points if the coat is leather.
- The No-Effort Flex - Exactly like Charli’s video: dark jeans (ripped or not), white shoes, no accessories except maybe a crossbody explore our bags & totes.
One fan on Reddit described it as “the uniform of someone who has places to go but nothing to prove.” That’s the energy.
And it’s not just the hoodie. Fans pair it with other pieces from the official Charli XCX store - like the Charli XCX Classic apparel ($24.99) layered under an open hoodie, or the Charli XCX Polo Shirt ($34.99) for a preppy-meets-punk twist. Even the Charli XCX Tank Top ($19.99) works as a base layer under an unzipped hoodie.
Sizing and Fit Guide
Getting the fit right is crucial. The Premium Hoodie is unisex and runs true to size, but most fans size up for that Wink Wink slouch. Here’s a quick breakdown:
| Your Normal Size | For Oversized Fit | For Fitted Fit |
|---|---|---|
| XS | S | XS |
| S | M | S |
| M | L | M |
| L | XL | L |
| XL | 2XL | XL |
If you’re between sizes, go up. The 320gsm fleece has some heft, so a size up won’t look sloppy - it looks intentional. Charli wears hers a little baggy, with the cuffs hitting mid-palm and the hem sitting at the hip.
Where to Get It
This specific hoodie is available exclusively at Charli XCX's hoodie collection on her official merch site. It’s the same one worn in the visualizer - no replicas, no knockoffs. The Charli XCX Premium Hoodie ($49.99) is in stock in sizes XS - 2XL. If you want the complete look, grab the Classic T-Shirt to layer underneath or the Polo Shirt for a different vibe. For warmer days, the Tank Top is a lighter option that still carries that same graphic identity.
If you're looking for something connected to this moment, the Premium Hoodie is a good place to start. Explore the full collection to see everything from tees to accessories.
FAQ
What size did Charli wear in the Wink Wink video?
It looks like a size L or XL on her. She’s typically a size M, so she sized up once or twice for a relaxed fit.Is the Premium Hoodie true to size?
Yes, it runs true to size for a standard fit. For an oversized look like the video, order one size up.Can I get this hoodie in a different color?
Currently, the Premium Hoodie is available in black with the white logo - same as the video. No other colorways have been announced.How do I wash it to keep the print from cracking?
Turn it inside out, wash cold on gentle, and hang dry. Avoid bleach and high heat.Are there other hoodies in the collection?
Yes, Charli XCX's hoodie collection includes a few other styles, but the Premium Hoodie is the most popular and matches the Wink Wink look exactly. - -Ready to grab yours? Check out the Charli XCX Premium Hoodie in the store.
